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If You Want to Build a Ship…

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“If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders.

Instead, teach them to yearn for the vast and endless sea.”

– Antoine De Saint-Exupery

Sometimes I feel like marketing is just another profession, a job. Other days I get to show people the vast and endless sea.

I’m extraordinarily lucky to love what I do this much. It’s really about connecting people with meaningful things in their lives. I just had a long talk with my business partner about a couple clients we’ve walked away from in the last few weeks, because we couldn’t see their passion, or because we knew they were faking it.

There’s nothing uglier than people trying to sell what they don’t believe in – or even what they’re not sure of. If you can’t say with conviction,”this thing I’m selling is worth the time I’m spending away from my family to sell it to you; it’s worth the dollars you’ve earned and the time you could have spent elsewhere” then you need to go home and start over.

Because somewhere there’s something you believe in that much. Find it, do it, breathe it. Life (& work) is infinitely more enjoyable when you do.


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