RSS Feed

If You Want to Build a Ship…

Posted on

“If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders.

Instead, teach them to yearn for the vast and endless sea.”

– Antoine De Saint-Exupery

Sometimes I feel like marketing is just another profession, a job. Other days I get to show people the vast and endless sea.

I’m extraordinarily lucky to love what I do this much. It’s really about connecting people with meaningful things in their lives. I just had a long talk with my business partner about a couple clients we’ve walked away from in the last few weeks, because we couldn’t see their passion, or because we knew they were faking it.

There’s nothing uglier than people trying to sell what they don’t believe in – or even what they’re not sure of. If you can’t say with conviction,”this thing I’m selling is worth the time I’m spending away from my family to sell it to you; it’s worth the dollars you’ve earned and the time you could have spent elsewhere” then you need to go home and start over.

Because somewhere there’s something you believe in that much. Find it, do it, breathe it. Life (& work) is infinitely more enjoyable when you do.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: