This week San Diego is hosting the Online Marketing Summit, and I’ve had an incredible time introducing myself and BWSI to some real titans in my field.
In particular, Kristina Halvorson of http://www.braintraffic.com had a great session on content development strategy that had my pen tearing up the page. Innovative web content needs an entirely new model, and her insights are great.
On a related note I finally started Twittering (follow me: @jennylemmons) and I’m hooked. I admit, at first I didn’t really get it. I mean, is it IM? Text messaging? Do I really need another network?
The answer is yes, especially at any group gathering. The benefit of this event to me has at least doubled due to the Tweets. If you haven’t tried it, at least log on and reserve your name!